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SEO
Search engine optimization (SEO) is the process of improving the volume and quality of traffic to a credit union web site from search engines via "natural" ("organic" or "algorithmic") search results, as opposed to paid search results. The leading search engines, Google, Yahoo! and Microsoft, use crawlers to find pages for their algorithmic search results.  Usually, the earlier a site is presented in the search results, or the higher it "ranks," the more searchers will visit that site.
 
A recent study found most credit unions are not search friendly.  

PageRankTopCUs SEO.jpg

An analysis of the top 100 credit unions in the United States found most do not rank well, and thus are not appearing in searches done by members and potential members.  The Excel spreadsheet below provides the details of the analysis.

Top 100 credit unions SEO.jpg Top 100 credit unions SEO.jpg

As an Internet marketing strategy, SEO considers how search engines work and what people search for. Optimizing a credit union website primarily involves editing its content and HTML coding to both increase its relevance to specific keywords and to remove barriers to the indexing activities of search engines.

Search engine optimization is often about making small modifications to parts of your website.  When viewed individually, these changes might seem like incremental improvements, but when combined with other optimizations, they could have a noticeable impact on your site’s user experience and performance in organic search results.

 

Other websites that link to your website are like "votes".  The more websites that link to you, the higher your PageRank.  We can grow your site's popularity with an effective linking strategy.

Schoenherr Consulting will teach your staff in the steps to optimize the credit union website, such as, developing an effective keyword strategy, making your site “crawlable”, implementing unique title tags and meta descriptions, and developing an effective linking strategy.  Your website needs to have the best structure and keywords so that your members and prospects will find your services and products on Google, Yahoo and MSN.  Our SEO process will get many more visitors to your website.

To obtain a free credit union SEO assessment, click here.

Top 100 CU PageRank

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10146 Northwind Dr, Indianapolis, IN  46256-9590 | 317-915-7501 | dan@schoenherrconsulting.com